4 Useful tips for planning your 2022 marketing content

4 Useful tips for planning your 2022 marketing content

Reading Time: 3 minutes

 

Content marketing plays an important role in the business marketing mix. Major changes in consumers’ behaviour and needs for information, thanks to the pandemic, have catapulted content marketing trends and opportunities. In the past, content marketing revolved around using the right platforms for promotion, creating ads and collecting data. 

In 2022, it will be about creating an effective brand through compelling storytelling and measuring the success of that story by not only collecting, but analysing data as well. With compelling findings from the Search Engine Journal we’ve rounded up 4 trends to incorporate into your plan to enhance your content strategy next year. 

  1. Understanding consumer intent 
  2. Data driven content planning 
  3. Balancing authentic storytelling with automation
  4. Strategic content formats 

 

Understanding consumer intent 

Get to know the intent behind your consumers’ searches. Understanding what people are searching for and why is essential in planning and crafting content that speaks directly to their needs. Being hyper-focused on just keywords and their performance may not be as prevalent in 2022 as in 2021. In 2022 the importance will be put on connecting with your audience in a more meaningful way. 

 

Tips on how to approach this are: 

  • Tapping into real-time search insights to understand what motivates your prospects.
  • Working through your customer’s journey for content gaps. 
  • Using keywords and data to inform content that better meets each searcher’s intent.

 

 

 

Data driven content planning 

There are currently more touch-points and interactions online than marketers can track and analyse on their own. Try not to aim for a perfect content strategy by the beginning of the year. Rather design your strategy to include people, processes, and tools that analyse and incorporate data to inform content throughout the year.

If you don’t have data-driven creatives in-house or as freelancers yet, start working on either up-skilling employees or outsourcing specialists to get the job done.

 

 

Balancing authentic storytelling with automation

Automation in content and SEO has been a big trend in 2021 and will continue growing in 2022. But, creativity and human connection are still the most important factors of content. Try to capitalise on the intelligence and efficiency of machine learning and AI without sacrificing emotive connections with your audience. Machines are important for data analysis from various touch-points and once it’s been collected, creating well crafted stories from these insights needs a real human touch.  

 

 

Related: The Guide to 2022’s Most Important Trends for SMEs

 

 

Strategic content formats 

Voice, video, and visuals via mobile & social will continue to be a big trend! Establish which ones will be the best mix for presenting your information to your audience. In 2022, challenge your team to think about how your stories and information are being presented.

Could your stories be more compelling as video? Or could a podcast better work for your audience? Research your consumers’ online behaviour, observe your competitors and get insights on your industry trends, then see which content formats are trending and meet your audience there. 

On mobile and across social channels, consumers are craving interactive, short form, entertaining content. Be the brand that meets them there. 

 

 

Related: 5 Ways to prepare your business for festive season sales

 

 

Apply for Bridging Finance with Lulalend

We have solutions that offer your business a cash flow boost when you need access to funds sooner rather than later. We offer bridging finance that is unsecured, and easily accessible within 24 hours. We also offer the option to settle early without having to worry about penalty fees.

 

The Guide to 2022’s Most Important Trends for SMEs

The Guide to 2022’s Most Important Trends for SMEs

Reading Time: 3 minutes

 

The latest guide in our Business High Five series, The Guide to 2022’s Most Important Trends for SMEs, is an overview of trends that will likely impact businesses in 2022. 

 

Download our complete guide to 2022’s Most Important Trends for SMEs

 

 

In this guide, your SME will be able to make use of insights on the following trends:

 

  • Adapting to E-commerce
  • Embracing Cashless Payments
  • The growth of the Gig Economy
  • Adopting artificial intelligence
  • Keeping up with video marketing trends

 

 

Adapting to E-Commerce 

Online sales still represent an untapped opportunity for many SME owners to attract and retain customers efficiently and at scale. E-commerce has been growing in popularity throughout 2021, due to permanent shifts in our shopping behaviour resulting from the COVID-19 pandemic. This will continue growing in 2022.

The value of E-commerce transactions in South Africa is expected to grow by 150% to R225bn by 2025 thanks to these market shifts. Find out how you can leverage this growth for your business on our latest guide.

 

Embracing Cashless Payments 

Trend in the same direction as your customers and offer them modern payment solutions. While cash flow is definitely king for business, it doesn’t always have to be hard cash. Now more than ever, businesses need to be prepared for cashless transactions. In our latest guide we share popular cashless payment methods to benefit your business and customers. 

 

 

 

The growth of the Gig Economy 

The workforce is constantly evolving and a major trend right now is the growth of freelancers (or ‘the gig economy’ as it’s sometimes known). More people are opting to make a living outside of a traditional 9-5 role and this trend will continue growing. Find out how you can save on overheads by building relationships with freelancers. 

 

 

Adopting artificial intelligence

AI is now available as a service. Making it more accessible to SMEs because they no longer need to worry about developing their own infrastructure to benefit from it. 

AI has a vast range of potential uses, from personalised recommendations to marketing messages to customers and automated real-time responses to queries. Learn more on how you can use this trend to make your services standout from your competitors. 

 

 

Related: The SME Guide to Managing Business Finances over the Festive Season

 

 

Keeping up with video marketing trends 

Marketing techniques are perpetually changing. Keeping up with the latest trends needs to be a priority for you in 2022.

Approximately 84% of people say a brand’s video has convinced them to buy a product or service. While 54% of consumers say that they want to see more video content from a brand or business they support.

 

Download the full SME Guide here.

 

5 Ways to prepare your business for festive season sales

5 Ways to prepare your business for festive season sales

Reading Time: 3 minutes

 

The festive season is synonymous with an increase in shopping behaviour and the best way to leverage on all the activity is to be prepared. Even with specials and promotions from other businesses creating tough competition, you can give your business an edge with early preparation. Below we share tips to help you get the most out of the festive season peak.

Strategise Early
Planning Your Product Offering
Marketing and Promotion
Securing enough Capital
Leveraging Omnichannel Customer Experiences

 

Strategise Early 

The festive season is filled up with many public holidays. From as early as Black Friday, the opportunity for high sales volumes begins. To add to this many retailers start their Christmas promotions from late October into early November.

It’s vital that you factor these, and other seasonal occurrences, into your plan so that you aren’t caught out. The earlier you do this the more time you have to develop specific actions and align your resources to ensure you take full advantage of the opportunities that will inevitably arise.

 

Planning Your Product Offering

Just because it is a busy shopping time of the year it doesn’t mean that all your products or services will be a hit. Thorough research of your audiences’ requirements, challenges and price points is required to understand the products you should prioritise at this particular time of year. Don’t forget to use the learnings from previous years to help plan your product range.  

 

 

Marketing and Promotion 

Once you’ve established your plan of action and agreed on the products or services you’ll be focusing on, you can start your marketing and promotional activities. Create enticing offers (not necessarily always discounts) for your customers as often as possible. During the festive season consumer attention is contested for by many businesses so you want to ensure that you stay top of mind.

Choose a mix of marketing channels that best suits your audience and reach out to them in the best way possible. Consider which of the following work best and get creative:

Social media,
– Email
– Search Engine Marketing tactics, as well as
– Traditional offline advertising eg: radio/television, newspapers, and direct mail. 

 

Securing enough Capital 

During the festive season you may need to have more funds readily available to increase inventory, hire more staff or set up promotions and holiday displays. If you don’t have sufficient cash on hand to give the season your best shot, talk to a trusted lender about securing a line of credit or short-term business loan. Lulalend, for instance, offers access to working capital with quick turnaround times, flexible repayment terms and no collateral.

 

 

Related: The SME Guide to Managing Business Finances over the Festive Season

 

Leveraging Omnichannel Customer Experiences    

If you can’t beat them, join them! That’s truly the long and short of digital retail trends. Omnichannel retailing only increases during the festive season. This is driven by people wanting to avoid long queues, needing to receive items at short notice or even having to adapt when load-shedding strikes.

With these factors in mind, having an integrated approach that offers a seamless shopping experience for consumers regardless of whether they are shopping from a desktop, mobile device or physical store is a great advantage. For example, customers might buy online and want to collect in-store later that same day rather than wait 2-3 days for home delivery. You ideally want to have a solution that can cater for all of these moving parts.

The festive season can be a stressful time for a small business, especially with pandemic-related issues still lurking, and load-shedding slowing productivity down.  But with enough planning and preparation, you can make it a truly profitable period for your business.

 

Related: The SME Guide to Understanding your Financial Health 

 

Apply for Bridging Finance with Lulalend

We have solutions that offer your business a cash flow boost when you need access to funds sooner rather than later. We offer bridging finance that is unsecured, and easily accessible within 24 hours. We also offer the option to settle early without having to worry about penalty fees.

 

The SME Guide to Managing Business Finances over the Festive Season

The SME Guide to Managing Business Finances over the Festive Season

Reading Time: 3 minutes

 

The latest guide in our Business High Five series, The SME Guide to Managing Business Finances over the Festive Season, is an overview of how seasonal businesses can improve their business finance operations over the festive season.

 

Download our complete guide to Managing Business Finances over the Festive Season

 

 

In this guide, your SME will be able to make use of insights on:

 

  • The importance of managing finances during the festive season  
  • Understanding how the festive season impacts your industry 
  • Start preparations early  
  • Tips to manage your cash flow during this time
  • Leveraging business funding

 

 

The Importance of managing finances during the festive season

The festive season can be a very rewarding or challenging time of the year for businesses. Depending on the industry, or type of product, it can be the biggest sales opportunity for some and it can come to a standstill for others. If it’s peak season, having enough working capital ready to take advantage of the increased demand to meet your targets, purchase sufficient inventory, hire new staff or invest in marketing becomes a key area of focus.

Our guide shares insight on options you can explore depending on the seasonality of your business and how the festive season impacts it.

 

Understanding how the festive season impacts your industry

During this time there are many strategies that can be put into place to manage changes and importantly, manage a positive cash flow. So while different strategies will work for different businesses, the one thing all businesses will need is a cash flow forecast.

Learn more about how a forecast can help you keep track of you cash flow.

 

 

 

Start preparations early 

The nature of your business makes for distinct approaches to consider when preparing to manage your finances during the festive season. You might need more strategic financial planning to meet responsibilities. Consider the tips we’ve shared in the guide to help start your preparations.

 

Tips to manage your cash flow during this time

From lengthening payment terms, which can cause a lag through supply chains, to slow business activity drying up income theres much to consider during the festive season for seasonal businesses. While everyone prepares to celebrate, business owners might find themselves preoccupied with ensuring that cash flow shortages don’t hinder the progress of their business over the festive season.

We’ve shared cash flow management techniques that are proven to assist with these seasonal challenges.

 

 

Related: 4 Ways to improve your business’s cash flow 

 

 

Leveraging business funding 

Sometimes, despite your best efforts, you may need a financial back-up plan. Learn more of the options you can explore in our latest guide.

 

Download the full SME Guide here.

 

What can delayed repayment funding do for your business? 

To help SMEs get the funding they need to grow their business sooner, rather than later, we’re offering a delayed repayment option to our customers. So if you apply for funding before the end of November 2021, you won’t have to start repaying until 11 January 2022.

 

Understanding the benefits of Bridging Finance

Understanding the benefits of Bridging Finance

Reading Time: 3 minutes

 

Bridging finance can be used by business owners for a range of purposes. Particularly when they need a quick cash flow injection. It’s a form of business finance that works as a cash advance and helps to bridge that gap in your cash flow. With bridging finance you can cover costs immediately while waiting for an expected cash boost. 

Definition

Bridging finance is any type of short-term financing arrangement intended to cover a business’s cash flow gaps until it can arrange for longer-term financing. This type of financing is generally needed to fund a business’s operational needs and is usually in the form of working capital.  It can be particularly handy when expanding your company or premises or when there is a project that requires you to have immediate cash flow but only pays out later.

 

 

5 Ways that Bridging Finance can help your business

  • Fast access to finance to boost cash flow
  • Provides a buffer in between receiving payments from customers
  • Gives options of flexible repayment options 
  • Can prevent financial loss for seasonal business needing to purchase stock mid-season to make profit 
  • Allows you to buy out a difficult partner

 

Types of Bridging Finance that are useful for business owners to know

 

  • Closed bridging finance: Is available for a fixed period of time (generally a few months) agreed on by the lender and borrower. It tends to be more accessible as the lender has a higher level of certainty when it comes to repayment of the loan.
  • Open bridging finance: Has no fixed date for repayment. This can be a desirable option for businesses who don’t know when they will be accessing the funds needed to pay off the loan. The interest rates tend to be higher because of the higher level of uncertainty around the repayment.
  • Debt bridging finance: Is when a business takes out temporary finance to cover short-term costs while awaiting finance. The loan serves as a bridge as it connects the borrowing company to debt capital. For this type of debt, it’s important to understand what interest you’ll be paying so you don’t exacerbate any existing financial difficulties.
  • Equity bridging finance: This is when businesses seek capital from venture capitalists to avoid high interest debts. For example, a venture capitalist firm might provide a business with capital in the form of a bridging finance round to tide them over while they raise equity financing. The borrowing business might then offer the lending firm equity ownership in exchange for funds.

 

Related: 5 Reasons why access to business funding is important 

 

Common uses of Bridging Finance 

  • Helpful for quick access to cash for a down payment.
  • Purchasing new equipment that is priced above the amount of cash on hand available to a business
  • Covering essential operational costs (such as salaries) during temporary dips in cash flow 
  • If you’re a seasonal business, it can help sustain cash flow during low season

 

Related: The SME Guide to Understanding your Financial Health 

 

Apply for Bridging Finance with Lulalend

We have solutions that offer your business a cash flow boost when you need access to funds sooner rather than later. We offer bridging finance that is unsecured, and easily accessible within 24 hours. We also offer the option to settle early without having to worry about penalty fees.

 

The SME Guide to Understanding Your Financial Health

The SME Guide to Understanding Your Financial Health

Reading Time: 3 minutes

 

The latest guide in our Business High Five series, The SME Guide to Understanding your Financial Health, is an overview of how you can improve your business finance operations.

 

Download our complete guide to Understanding Your Financial Health

 

In this guide, your SME will be able to make use of insights on:

 

  • The Importance of understanding your financial health 
  • What does financial health look like for SMEs 
  • How is SME financial health measured 
  • Common mistakes to avoid for the best possible financial health
  • Services, Tools and Tech available to help

 

 

The Importance of understanding your financial health

All the decisions you’re making for your business impact your bottom line. It’s important to regularly review the financial status of your business to make sure you’re on the right track and to help with future decisions.

When a business is financially healthy it’s more likely to succeed. Every business needs internal financial controls to help ensure its money is properly managed. While outsourcing experts and using financial technology can be a good idea, it’s also best for you to know how to protect your bank account and your assets. 

 

What does financial health look like for SMEs

The “financial health” of an SME is open to interpretation, depending on the industry, the stage of the company’s journey or the challenges it has faced. But there are some proven metrics that business owners, leaders, investors and other stakeholders can use to objectively assess the health of any company. Implicit in the financial health concept is the question of whether a business has “healthy” income, cash flow statements and a sound balance sheet.

 

Related: 5 Reasons why access to funding is important 

 

 

How is financial health for SMEs measured

 

There is no standard set of metrics for determining an SMEs financial health, as most small businesses are privately held and are not required to release official financial results to the public. The good news though is that there are some well established methods to measure a smaller organisation’s health. Learn more about the most important indicators by downloading our latest guide

 

Try to avoid these common mistakes for the best possible financial health

 

  • Lack of cash reserves
  • Not having a cash flow forecast 
  • Not having a margin of safety between borrowing and debt servicing 

See more here.

 

Related: 4 Ways to improve your business’s cash flow 

 

Services, Tools and Tech available to help

As a business owner and entrepreneur, financial management may not be your area of expertise. This is why it’s advisable to consider using technology partners who can simplify, and often automate, specific tasks. It can also be worthwhile investigating local support service providers to outsource the more complex or labour intensive tasks to.

 

Download the full SME Guide here.

 

What can 60 days of cost-free* funding do for your business? 

To help SMEs get the funding they need to grow their business sooner, rather than later, we offer a 60 day delayed repayment option to all first-time customers. So if you apply for funding today, you won’t have to start repaying for 2 months.  If prompted enter promo code LULA when applying.