Marketing to new customers is important for the long term growth of a business. However, in order for the acquisition cost to be viable, customer retention is vital. There is no point in continually filling a leaky bucket and an acquired customer is worth two in the bush. In this blog, we cover ways you can drive repeat engagement and sales from current customers.
Here are the top marketing tactics to drive sales through customer retention and repeat purchases.
Direct marketing through SMS and email
Direct marketing is a tried and tested method of retaining customers, which is why it’s a good idea for businesses to have a clear direct marketing strategy. How you will acquire customer details, what channels you will use to speak to them, how often, and about what.
You need to remember that you should not spam your customers. Don’t send multiple emails and SMSes every week – think about how you want your business to be perceived and how you would like someone to communicate with you if you were the customer. With each interaction, you should have a clearly defined purpose. When customers give their details, make sure to inform them about the type of content you will be sending them. Use clear calls to action if you do want a customer to buy a product/ submit a query etc.
Consider WhatsApp Business
If you’re using your and your staff members’ cell phones for business-related communication, you should consider using WhatsApp Business. It’s ideal for communicating with customers, as it’s not as intrusive as phone calls, and yet is a medium that most people frequently engage on. Your customers can inquire about what stock is available, and you can let your loyal customers know about sales and promotions through this medium.
WhatsApp Business requires a separate phone number so customers won’t be able to contact you or your employees on WhatsApp Messenger after hours. It’s simple, quick and highly affordable to use as a way to retain customers.
Make use of loyalty programmes
Aside from quality products and value for money, few things encourage customer retention quite as well as a loyalty programme. This could take the form of an instant discount on a current purchase, a free item after a certain number of purchases, a private preview of new ranges, or free samples of certain products. Keep in mind that people often find immediate reward much more satisfying. so getting one free coffee after 10, is less psychologically compelling as R2 off your next coffee. Whatever you choose to offer your customers to encourage repeat business, ensure that it is of value to your particular target market. Do your market research and speak to your regular customers about what they enjoy about your business.
Loyalty programmes tie in neatly with SMS and email marketing, as well as WhatsApp Business customer service and communication. You can make use of these mediums to let your customers know about the latest offerings available to those who are part of the loyalty programme.
Engage with your consumers on social media
Social media is a great medium to let your customers speak to you and to give them additional valuable information.
The most important consideration is keeping your content relevant to your audience. And ultimately remember that social media platforms provide you with the opportunity to have a conversation with your audience. While you’re providing them with useful information like upcoming promotions ahead of the season, they can also provide you with valuable content in the form of reviews and pictures of happy customers using your product. Don’t forget to let them know about your latest sales and specials. Letting them know in advance is great – as is giving them a reminder a day or so before.
New business matters and it’s important to attract more customers. But it is equally as important to retain the customers you have. After all, the customers you already have are the people who understand the value and quality of your offerings.
For more advice and information which could benefit your retail business, visit our blog.
Chief Marketing Officer, Lulalend
Performance focused marketer who is passionate about helping businesses grow.
How to increase web and foot traffic with online marketing
As 2018 comes to an end, it is clear that businesses that want to grow need to know how to make use of online marketing in order to drive revenue. There are a few online marketing tools that your retail business can use to get people purchasing on your website or through your store’s front door. And what better time is there to start making use of these tools than during the festive season? Or while planning your growth for 2019. Read on for more information on how you can use online marketing to drive web and foot traffic to your retail business.
Why aren’t all businesses using online marketing?
By now most owners are aware of how impactful digital marketing can be but many haven’t started with it themselves. Some of the main issues we hear from businesses when it comes to marketing are:
They don’t know where to start
They don’t know how much to spend
They don’t know if they are spending their money well
This article aims to address these concerns. We start with the easiest/ highest return channels for you to begin with and move on to the more advanced.
- Making the most of GoogleMyBusiness
- Facebook and Adwords for retail
- Getting a return on your marketing budget
- Tracking your sales
Be sure to set up your GoogleMyBusiness listing for both your online and brick and mortar stores. Make sure you accurately select your type of business so that when people search for example “shoe stores sea point” – your store location shows up.
Your listing will show up when someone searches for a product you have listed as selling and the searcher is close to your business. It will also show when someone searches for your store name. And don’t worry if you don’t have a physical store location – you can set up your online store as a service area business. You can use keyword research to add keywords to your retail store’s online description. Just make sure you don’t use too many keywords as this is considered “keyword stuffing”. Once a month GoogleMyBusiness will send you updates on the number of searches and traffic generated from your listing.
Add simple posts to your listing to showcase some of your products. Add photos to help give people an idea of what to expect and drive additional feet through the door.
If you are sending to an online website then don’t forget to add UTM tracking code (discussed below) to your links so you can see which sales came through GMB.
This is the one free piece of advertising you can get on Google’s search results so you really should make use of it.
Facebook advertising and boosted posts.
Although Facebook often has lower ROI than Google Adwords it is much easier to get started with as most people are used to creating posts on the platform already. Deciding to start with Facebook or Adwords is, therefore, a tough decision to make – if you have the time/ money to invest in getting Adwords set up properly then this is definitely the recommended started point.
You can, however, start with using things like boosted organic posts and posts on Facebooks Marketplace. As people are using this more and more to search for products it is becoming a really good and free option for getting your product in front of people. This works particularly well for niche/ local products.
You can also create posts on your page and boost these to people you want to target.
Make sure to use good quality, clear photos and have a clear call to action e.g. Buy it online, or get it in store today. In order to not waste money, it is important to think carefully about your tracking and your targeting.
For targeting Facebook allows you to specify:
Location – you can drop a pin and specify people within a certain distance from your store
Demographics including education level, parental/ relationship status
Interests including business, entertainment, family, fitness etc.
Behaviours – the device used, anniversary, consumer classification (people who prefer high-value goods etc)
And of course, whether someone has liked your page
You can dig into these and see what works for you. You can also upload email address/ cell phone lists and use these to target people.
For driving traffic to a store make sure you are using location targeting. Facebook allows you to drop a pin at your store location and target within a radius of this. This allows you to create very local messaging around a store location. Even better because people’s locations are tracked via their phone location you can track how many people actually make it to your store using store visit campaigns.
For traffic, to websites, we suggest adding UTM tracking (you can read more about this below) in order to verify facebook numbers using your google analytics account.
Google Adwords allows you to reach people who are searching for the kinds of products you offer. While opening and managing an account full time can be time-consuming – it is a great way to drive direct sales for your business. Learning how to use it and setting it up to get the best return requires some experience and many businesses use agencies to help with this. Google does offer online training in the form of videos and tutorials and you can reach out to the Google Adwords support team when creating your first campaign. Neil Patel has written a great introduction here. As he says investing in Adwords spend is an investment in your business and most businesses spend huge budgets here and receive a very good return.
The main form of targeting on Google Adwords is keyword targeting. You select the keywords that apply to your business e.g. +mens +adidas, [mens running shoes] etc and use these to show your ad in front of people searching for what you offer. Match types on your keywords allow you to say how closely a search must match your selection. You can overlay this with many other types of targeting including radius location targeting for physical stores.
Google Adwords is a phenomenal channel for getting a return on ad spend (ROAS) particularly for e-commerce stores as it allows you to match how much you pay for traffic to how much you earn from it fairly easily.
For retail, shopping campaigns can be particularly useful as they let users view your products before clicking through to your site.
Working out what to spend and how much to pay per conversion
Conversions are the actions you consider valuable and that you want site visitors or people to complete in order for you to make money. For an online store, this would be purchasing an item. In this instance, it is fairly easy to work out how much you want to pay for each conversion. You can work out how much of your profit margin/ per good you are willing to pay to make a sale.
Things get a bit more complicated with a campaign like a store visit campaign. You need to factor in the likelihood that someone visiting your store will buy something. This can be an immediate purchase or one in the future. You can also factor in lifetime value if you have an idea of how often a customer generally returns and how much they spend. Even a rough figure allows you to say that your marketing is working for your business or allows you to see if it is too expensive the current way that you are implementing it, or in your businesses current format. Both marketing and your business can be optimized to make your marketing spend more profitable but we won’t get into that here.
What you do need to do to be able to judge this is to use tracking – either UTM for GoogleMyBusiness, email, and social sites. Or conversion tracking for Google Adwords, Facebook, and other social sites. Google Adwords must be directly linked to Google Analytics. Other social sites and other platforms require additional UTM tracking.
Conversion tracking pixels can be found in all the various platform interfaces and should be implemented on your conversion completed page e.g thank you page.
Tracking and working out your return on ad spend (ROAS)
In all marketing tracking is vital. This lets you see:
- What marketing works for you
- How much revenue is generated by what marketing channel
- Where you can put more money and still grow profitably.
You can then use this to work out your cost per sale, and how much money you make for each channel vs how much you spend on it (In marketing we call this Return on Ad Spend (ROAS), or Return on Investment(ROI)).
Tracking Your Online Marketing
For websites – Urchin Tracking Module (UTM) codes
What is it?
This is a tracking string added to URL’s that send traffic to your site. E.g. the bold sections in the urls below:
What does it do?
It allows you to see where your website traffic comes from and to calculate the return on your ad spend from different campaigns.
What do you need to use it?
- A google analytics account correctly setup (including e-commerce and/or goal tracking)
- Tracking code which you can easily generate using the Google’s URL Builder.
- To add this code to all your posts e.g for facebook, GoogleMyBusiness, emails you send out.
This way you can analyse the traffic from each platform and see how much revenue they are driving on your website. This will allow you to pull back or invest more in different channels.
Conversion pixels, tracking codes, and Google analytics
So far we have discussed :
tracking using UTM codes in order to know where traffic to your site is coming from and
store visit tracking on facebook.
Linking Adwords direct to google analytics
In addition to these if you have a website you will want to add Facebook, Google Adwords and Google Analytics tracking to it when you use these channels.
These codes will tell you what your traffic is doing once they get to your site.
Google analytics can tell you which pages they visit and how long they are there for.
In order to know more, you need to set up goals/ e-commerce tracking in google analytics and conversion tracking from the various platforms you advertise from (Facebook/ Adwords etc). Setting up google analytics correctly to track e-commerce sites can require professional help in order to track through your payment gateway. Adwords and other platform conversion tracking need to be placed on your goal completed pages. For retail, this is generally the page someone reaches once they have completed a purchase. It may also be a view store location page.
With a conversion pixel, you’ll enter a pixel code into the backend coding of a specific page on your website. For example, the page after someone has made an online purchase and you’ll be able to track where that lead came from, whether it was Google AdWords or social media. This way, you can tell which medium is driving more conversions and the type of content or search terms that caught the buyer’s attention.
Online marketing is incredibly important, especially for retail stores during the festive season. So, increase your revenue by using these tips.
If you’d like to read more about taking your retail business to new heights, have a look through our blog page where we have plenty of other useful, actionable suggestions.
Chief Marketing Officer, Lulalend
Performance marketer who is passionate about helping businesses grow.
How to Make SARS Work for Your Business.
Including everything you could, and should be claiming for
We know tax season can be daunting with many businesses scrambling to get what they need together in time, and in the rush potentially leaving money on the tax man’s table. We partnered with Tax Tim to give you all the information you need to handle your business tax like the BOSS you are so you can do the preparation now and finally make SARS work for you.
- The dates you need to know (and should add to your calendar now!)
- What information you need to keep for tax returns
- Which business expenses are tax deductible?
- How business tax is calculated
- What is the small business tax threshold?
- What happens if I switch from sole proprietor to pty ltd
- How does PAYE work?
- What resources and tools are available to make business tax filings easier?
- What other potential tax benefits are there?
What are the important dates I should be adding in my calendar?
Sole Proprietor (non-registered business):
August – 1st provisional tax return
February – 2nd provisional tax return
31 January after tax year end – ITR12 Annual tax return
Company (registered business)
6 months into the year – 1st provisional tax return
Company’s financial year end – 2nd provisional tax return
12 months after Company’s financial year end – ITR14 Annual tax return
What important information should I keep throughout the year that will impact my tax return? – see blog
Which business expenses are tax deductible?
Business expenses, also referred to as operating expenses, are those expenses incurred in the operation of the business. Don’t forget expenditure must be ‘in the production of income’.
Typical overheads could include:
- Accounting and bookkeeping costs.
- Internet: Costs to run and maintain the system.
- Insurance costs.
- Licences: Those that apply to the business.
- Legal fees: Costs incurred when obtaining legal advice.
- Maintenance and repairs.
- Motor vehicle costs: Maintenance, repairs and licences (costs should be allocated between personal and business usage based on mileage).
- Postage including stamps and mailing expenses.
- Printing and stationery: Letterheads, business cards.
- Delivery and freight.
- Depreciation: For business assets that lose value while in use by a business.
- Entertainment: Expenses – normally food and beverages paid for by the business to entertain people important to the business, such as customers and suppliers.
- Electricity and water: Costs associated with the business’s premises and the equipment use.
- Rent/Rates and taxes: For leasing your business’s premises.
- Rent: For any leased equipment, signage used by the business.
- Research and Development.
- Security: Costs for security services such as alarm monitoring, armed response, armed guards.
- Subcontractors: Other parties that have provided services for your business related to the product, services and sales.
- Telephone and Fax/Communication: Fixed line and cellular phone costs.
However ONLY business-related expenses are allowed to be claimed as a tax deduction. A lot of people have expenses that are part-business and part-personal – such as cell phone, rent, and petrol – and try to claim these in their entirety as a deduction. SARS is on the lookout for these claims and will heavily punish any chancers, so make sure only business expenses are claimed.
For those expenses like petrol and cell phone which are mixed, you will need to identify exactly what portion relates to business use and which portion is personal. Ideally, a written record or logbook (in the case of a vehicle) should be used for the calculation because SARS might one day want you to prove your estimation. If no records are available you can just make an educated estimate. Once you have decided on the ratio of business to personal use for a particular expense, you can claim the business portion in your tax return and in doing so reduce your taxable income 🙂
How business tax is calculated?
It depends on the legal status of your business:
The sole proprietorship itself is not separately taxed on its income. Instead, the sole proprietor reports business income and expenses on his or her own tax return. Therefore the business Owner is taxed on the profits at their applicable personal income tax rate.
Company profits are taxed at a flat rate of 28% (unless if qualifies as a Small Business Corporation (SBC) or micro business registered for turnover tax.
If the business’s turnover is less than R20m per year and it meets all other criteria which you can check here then it will be taxed according to the special tax rates for a Small Business Corporation.
Micro Business registered for turnover tax:
If the business’s turnover is less than R1m per year and it meets all other criteria which you can check here the business’s turnover will be taxed according to the special tax rates for micro businesses registered for turnover tax which you can check here.
What is the tax threshold for small businesses?
Sole proprietor – this would be the same for individuals which are R75,750 for 2018 and R78,150 for 2019 (if taxable income is less than this in the tax year, then tax is nil).
Registered Company: Tax is levied at 28% on taxable profit (there is no exempt portion)
What is the tax implication in switching from a sole proprietor to a Pty Ltd.? (there is no simple short answer for this, the tax regimes for each are completely different)
Individuals are taxed on a sliding scale, which means that the rate of tax you pay increases as your earnings increase. This is called a progressive rate of tax and applies to any individuals earning more than R75,000 per year.
As an individual, you benefit from the general tax rebate, which brings down the amount of tax you owe by a flat amount, depending on your age. If you’re under 65 years, this is called the primary rebate. There’s a secondary rebate for those over 65 years and a tertiary rebate for those over 75 years.
In a company, profits are taxed at a rate of 28%, irrespective of value. In addition, dividends tax is levied at 20% on profits retained in the company and distributed as a dividend in the future.
More clarification and examples of the difference between the two here.
How does PAYE work from a business owner perspective?
If the business owner employs staff, then it would need to register itself as an employer with SARS in order to deduct PAYE and UIF from its employees’ salaries and pay it over to SARS on a monthly basis. This applies to a sole proprietor as well as a registered company.
You can use Tax Tim’s handy calculator to work out the monthly PAYE deduction.
What resources and tools are available to make business tax filings easier?
Consider using an accounting software package to make your record keeping easier and more efficient. Remember, at the very least, you will need a detailed listing of your business’s income and expenses in order to compile its tax return. If you have a registered company, then you will need a set of financial statements as a starting point (Income Statement and Balance Sheet) and this is where an accounting package can be very helpful.
Tax Tim’s business tax return product will guide you through all the steps required to complete and submit a tax return for your company, in the intuitive and simple manner you have come to expect from TaxTim.
TaxTim will ask you easy to understand questions, in plain English (no tax knowledge required!) and convert your answers into a fully completed tax return, ready for submission to SARS. Our built-in calculations for depreciation, capital gains, doubtful debts and prepaid expenses amongst others make completing your company return quick and easy.
What other tax potential tax benefits are there?
Please see our blog here for a list of potential deductions which can save you tax.
For more helpful information on business finance and more, visit our blog for the latest updates.
Getting to help businesses like XpoActive grow, well that’s why we get out of bed in the morning!
Find out how the guys responsible for these fantastic exhibits started out, with a whole lot of passion, but with less than R2000 in a garage! We are excited to get to share their story with you.
XpoActive shares their #Lulalendstory
XpoActive creates bespoke, ready-to-go exhibitions stands, activation sets, and product launches. They have also recently branched out into corporate and retail interiors. They launched in 2009 and have seen fantastic growth since their inception.
Watch their video to hear more about how with some hard work, perseverance, and finance from Lulalend they have been able to grow from strength to strength.
Business Finance For Business Growth
Business debt can have a huge payoff for companies that know how to use it to their advantage. That is to say, business growth often requires some debt. Too many business owners fear it and think that by taking on debt they’re admitting that their business has problems.
But the value of debt is determined by how you use it. Having to expand your premises, make new hires, invest in new stock or manage your cash flow means that your business is growing from strength to strength.
Lulalend understands this and is also the best option for quick, easy business financing. Our application process takes 8 minutes and is done entirely online. Access up to R500 000 in 24 hours to take your business to the next level.
If you would like to know more about our finance you can visit our site where you can apply directly online.
How must I apply?
The application process is done completely online:
- For new clients: go to lulalend.co.za and click on the Apply Now button.
- For existing clients: go to lulalend.co.za and click on Log In
- Complete your personal details, then your business and financial information.
- Link your online bank account to Yodlee. This will allow you to provide us your bank transactional information in a read-only format. Alternatively you can link your Sage or Xero account for us to view your transactional history or upload a PDF version of your latest 3 month bank statements.
How long will it take to process the application?
Providing we have all the necessary information, the assessment and disbursement can take place within 24 hours.
- The actual application process should take 8 minutes
- If you link your online bank account via Yodlee (preferred option) or provide Internet bank statements, we are then able to process the application within one hour. If we need to manually capture the bank statements, then our processing time depends on the volume of transactions.
What is the minimum and maximum term? Can I extend the term?
Our funding period is over 6 and 12 months. However, being a new client and trading for less than 2 years the system usually only allows a 6 month term. The 6 month term is much more flexible than 12 months. If you ensure that the re-payments are met on time you can apply for a re-advance in less than 4 months. Whereas our 12 month product will only allow a re-advance in approximately 8 months.
What if I want to settle early?
You are welcome to settle early and no penalties will be charged. All future costs associated with your advance will be waivered.
What is the minimum and maximum amounts offered?
Our funding ranges from R20,000.00 to R1 000,000.00
How does Lulalend use my online banking profile?
Both Yodlee and Lulalend can’t perform any payments, transfers or any other transactions using your information. Yodlee simply uses your securely stored login details for one purpose only: to retrieve transactions from your banking site. Lulalend uses your financial data for the sole purpose of assessing whether you qualify for a loan.
What makes us different to other lenders or banks?
- Our process is much faster and completely online
- We require no paperwork
- We do not charge admin and initiation fees
- Our costs are transparent and agreed upon upfront
- There are no penalty fees for settling early
- Funds are disbursed within 48 hours of submitting your application
- We offer unsecured funding
What are the requirements to apply for funding?
We require that your business has a minimum monthly turnover of R40,000.00 as well as an annual turnover of at least R400,000.00 and it must be actively trading for at least one year.
What interest rates do you charge?
Our funding is not linked to any interest rate calculation. We charge a fee (cost) which is based on a % of the principal amount funded. The cost varies between 5% and 12% and is determined based on the risk and overall scoring of the business. (Here you can refer to our calculator).
What would my instalments be?
The accurate amounts would be dependent on your application outcome, but if you scroll to the bottom of our home page you can view a breakdown based on average risk.
How do your repayments work?
Monthly costs are 3% – 10% of your advanced amount for the first 2 or 4 months (plan dependant) and 2% for each of the remaining months.
Can I refinance my Lulalend advance before I have repaid all my instalments?
Yes you may apply for a Lulalend re-advance. Please contact a Lulalend consultant to discuss your re-advance options.
Do you offer personal loans?
Unfortunately not. We only offer business funding to registered South African companies, close corporations and sole proprietors who are VAT registered.
My business is not making R40, 000.00 per month but I have contracts lined up which will generate approximately that. Can I still apply – AND/OR – I have a government tender, can I get funding?
Our affordability assessment (measure of business financial health) is based on the historical financial information of the business. Unfortunately, we do not take future contracts into account.
Can I apply for funding for a start-up or new business?
Unfortunately, you need a successful trading history of at least 1 year, as well as a turnover of at least R400,000 per year to qualify for Lulalend business funding.
What is a credit facility?
This is a facility that gives your business access to a line of credit which allows you to draw down on available funds without us needing to do an assessment on your business each time.
What are the benefits of the facility?
- Access to funds whenever you need them
- Only ever pay for the funds you draw down
- Settle early and save on future months costs
How long is my credit facility available for?
As long as you continue to trade well, the facility is available to you. Please note that you will need to remain linked via your online banking account or online accounting profile (Sage or Xero) to avoid placing your facility on hold.
How do I drawdown on my facility?
Log onto your Lulalend profile and go to the Credit Facility tab. You will see the available amount that you are able to draw down. Select the amount and click “Withdraw now”. You will then be presented with a legal agreement to sign online.
What happens to my repayment profile each time I draw down?
Each draw down cancels out the existing repayment profile and puts you on a new payment profile based on the total capital outstanding after the draw down.
When can and can’t I draw down on my facility?
You are allowed to draw down at any time, other than:
- when you are in arrears on any Lulalend product.
- when the Facility is placed on hold.
- 48 hours prior to your next debit order.
How much does it cost to have a credit facility?
It will not cost anything to have a credit facility product. You only ever pay for the funds you use.
What would my instalment and costs be for the facility?
Every month you pay back 1/6th of the total advanced amount plus the monthly cost. For the first 2 months, monthly costs are 3% – 6% of the capital amount drawn down and 2% for each of the remaining 4 months.
How do I increase my facility amount?
Log onto your Lulalend profile and go to the Credit Facility tab. You will see a red circle with an arrow next to Credit Facility Limit amount. You need to click on the Arrow and fill in the amount you would like to increase to.
My credit facility is on-hold, what does that mean?
This will occur when the system requires further information which has been flagged for review. A credit analyst will be in touch with you for more information if required.
Does the business information I submit online remain confidential?
Yes, all information submitted online is treated confidentially and will only be used by the Lulalend team to obtain an application result.
How long has Lulalend been around?
Is Lulalend registered with any financial bodies/institutions?
Yes, we are registered with the NCR and are also a member of the South African SME Finance Association.
Can I come to your offices to complete a form?
No, we are an online business and only accept applications via our website.
Where are you based and do you fund businesses outside of Cape Town?
We are based in Cape Town but service businesses throughout South Africa.
Do I need to send any other information for my application such as financial statements?
No, we only require your latest 3 months bank transaction history and all other details are captured during the online application process.
Can I attach my assets for funding?
No, we only offer unsecured funding. We do not call for collateral.
Can I apply if I/my business has a listing or judgement?
Unfortunately Lulalend will not be able to assist you if you have any adverse listings on your name or adverse listings against your company’s name. You are welcome to apply should these adverse listings/judgements be removed.
How do I sign the legal agreement?
Once you have accepted our quotation, we will send your legal agreement via Quicklysign. You and two independent witnesses will then need to digitally sign the agreement on the same PC/laptop.
How do I make changes to my application details (e.g. email, address, bank details)?
Please contact our team via our support email: email@example.com.
What happens if I am late with my payments?
You will receive an email notification that the debit order was unsuccessful and will subsequently be contacted by our collections department. A late payment fee will be charged, if no action is taken to settle the outstanding amount we will then proceed with legal action.
What do I do if my credit profile is incorrect?
You will be required to contact Compuscan and have them update any incorrect information.
I can’t remember my Lulalend password, what do I do?
You will need to navigate to https://www.lulalend.co.za/Account/Login and click on ‘Forgot your password? Reset it now »’. You will then receive an email to reset your password (as we do not have access to view your password).
My business is not registered for VAT?
The VAT registration number is used for verification purposes. If your business is not registered with CIPC we require a valid VAT registration number.
- If your business is registered as a PTY Ltd then we do not require a VAT number
- If you are a Sole Trader we need a VAT registration number to proceed.
SA’s largest online payment gateway, PayU, has entered into two collaborations with the aim of allowing South African eCommerce merchants to finance their business and will also allow shoppers to purchase on credit.
The partnerships with Lulalend, a leading merchant financing company, and Mobicred, a consumer credit provider, is set to boost an eCommerce industry that is promising to grow exponentially.
Karen Nadasen, PayU South Africa CEO, says, “As the payment gateway that processes the highest value of eCommerce transactions online in South Africa, these innovative collaborations offer the opportunity to push the industry forward, allowing more people to transact online and further strengthens our expansion into the Fintech space. Both of which will benefit our existing merchants, as well as attract new ones.”
Two win-win collaborations
The collaboration between Mobicred and PayU enables PayU merchants to offer Mobicred as an additional payment method at checkout. Merchants will be able to offer their customers a credit as a method of payment in addition to the existing 25 payment methods available through PayU.
Mobicred Director, Geraldine Anderson explains, “We are excited about this because PayU is enabling us to expand our merchant network – creating more of a “virtual mall” where our thousands of account holders can transact. We currently have over 650 merchants offering Mobicred. Partnering with PayU allows us to grow, and offer some of the premium online shopping brands that we were missing.”
PayU’s collaboration with Lulalend will enable merchants to navigate the challenges of seasonality and cash flow by giving merchants access to cash funding within 24 hours. Lulalend assists SMEs – that may have struggled to get funding through traditional institutions – to access easy funding to help them grow their businesses.
Trevor Gosling, Lulalend CEO and Co-founder: “Our collaboration with PayU offers a channel into the eCommerce space where we are able to increase our footprint and allows us to expand our product base to offer merchants the various types of funding they need to make their businesses succeed.”
With eCommerce growing at a healthy rate in South Africa, Mobicred customers can benefit from a unique, virtual online payment facility that is safe and secure and also allows customers to pay in affordable monthly instalments to make budgeting for big ticket purchases simple.
The eCommerce space continues to evolve with an increasing number of merchants turning to online retail needing to manage supply and demand to meet customer needs. It has become increasingly vital for merchants to have access to funding that allows for quick inventory purchases.
“Working capital is an obstacle for eCommerce in South Africa. There are operational costs involved in any business, but for eCommerce in particular, there is a big need to continue to scale. The online world doesn’t wait for anyone – so fast, convenient access to funding is essential,” says Gosling.
At a time when South African consumers are feeling the pinch and economic growth prospects are muted, access to funds through credible companies can provide the lifeline that the eCommerce industry needs to not just survive, but to thrive. The collaborative efforts of PayU, Mobicred and Lulalend will create the necessary platform for this to become a reality.