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If you want to make the most of your digital marketing efforts, you have to make all your tools and platforms work for you. This is why it’s important to understand how to optimize your digital platforms.

Here are our 4 ways you can optimize your digital platform to grow and better your business online:

  1. Use technology and data to determine the best way to reach your customers
  2. Make use of Automation Tools
  3. Optimize your SEO
  4. Take Advantage of Social Media

 

 

1. Use technology and data to determine the best way to reach your customer

Modern technologies can assist you in optimizing your digital marketing strategy by allowing you to quickly identify your target market and where to reach them. You can now easily collect data on your customer’s behaviours, evaluate this, and build a deeper understanding of the media they absorb.

For example, Google Analytics turns assumptions about your target audience into solid facts. Under the Audience tab, you can quickly understand who your customers are and where they are located along with a plethora of other stats. Under the Acquisitions tab, click All Traffic then Source/Medium where you will find how your customers and web traffic were referred to your site.

With the data, you can now readily access using these technologies you can create personalized messaging and focus your investments on delivering these messages through the right channels. 

 

2. Make use of Automation Tools

One way your business can save time and money is by making use of marketing automation tools. When you spend less time on repetitive tasks, you free up valuable time that can be spent focusing on analysing your performance data and making the improvements needed to generate more growth for your business.

Some tools can help you plan and schedule your efforts as well as track what is or isn’t successful. They will help you spend your budget smartly and increase your reach.

Here are a few tools to consider:

  1. Pardot
  2. Hubspot
  3. Activecampaign

 

Related: 5 Digital Marketing Strategy Tips: COVID-19 SME Support

 

3. Optimize your SEO

While SEO optimization may be more prominent in B2C organizations it’s becoming increasingly important to ensure your B2B business has a good SEO ranking. If it’s not something people can find on the web, a B2B enterprise runs the risk of falling between the cracks.

Having an SEO specialist on your team (or using an agency) will ensure your content is optimized with; Focus keywords, Google-friendly HTML formatting, and a URL structure that correlates with your product keywords – all of which makes it easier for your target audience to find your business in search engines such as Google and Bing.

Using free tools provided by SEO specialists like Moz, as well as Google (Google Analytics, and Search Console), you can assess the overall score of your product pages and decide where improvements are needed.

Make sure you use the same SEO auditing process for all digital assets involved in your campaign, including case studies and blog posts.

 

Related: The rise of eCommerce

 

4. Take Advantage of Social Media

Since its inception in the early 2000s, social media has transformed the way people communicate. Simultaneously, it has generated novel possibilities for digital marketers.

People pay a lot of attention to social media, making content here even more effective. Marketers can use social media to reach as many, or few – if you want to be very targeted customers as they choose. (depending on your budget). It is a strategy that is beneficial to all companies, large or small.

Social Media can be used to; Build a fan/customer base and continually engage with them in a cost-effective way, reach new audiences, enhance your customer service, gather feedback and enhance your overall online presence. Social networking is something you can’t ignore when it comes to improving your digital marketing plan.

 

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