A Story of Resilience

Some of the greatest business legends have shared their stories of resilience, about never giving up and about how winning is just getting up one more time than you were knocked down.

Beautiful, thought-provoking quotes that can be much harder to live through and by.

Sheila’s story below reminds us of the grit and determination that is required to get up again and again. We felt privileged when she shared it with us, and we hope you do too.

 

The Business

Wolf Printing offers a whole host of products and services for the corporate sector as well as the man in the street. No order is too small or too big for Wolf Printing to handle.

Their aim is to offer each customer individual attention and build a strong and lasting relationship with them.

Their range of products for the corporate sector is extensive and their range of personalised items spans everything from custom printed wall decals to custom printed children’s aprons. Their range can be viewed on Facebook and we challenge you to take a look and not find something you want to order.

If you are looking for something in particular, they encourage customers to send them an email with their requirements.

 

Sheila’s story

“I have been in sales all my life and 8 years ago I decided to start my own business – corporate and personalised gifts and clothing. I have never been in this trade before and decided to give it a try. It has been an uphill battle as I did not have much capital – only enough to buy the basic machines. I am 62 and my partner is 57 and Sheila learned all her designing on google as we did not have funds to go for courses. 3 years ago our vehicle was stolen, which left us in a terrible situation as we could not get to suppliers or customers.

Related: Women in business part 2: Real women, real challenges, real engagement

Sheila got a small pension payout and we eventually bought a 2nd hand vehicle. Then last year we were held up in our home by 6 armed men and they stole our computers, cell phones, camera, and other items. As we were not insured, this set us back again. And as you know, this year the dreaded COVID-19 struck and we are now 3 months behind on rent with a landlord threatening eviction at the end of lockdown.

These last 5 years have been an absolute nightmare, but this is all we have, so will fight to the bitter end.”

Cheryl and Sheila demonstrate the beauty of resilience in their ability to pivot and view each change and challenge as an opportunity to grow and further build a business that serves their customers better.

Related: Women Powering SA: Ann Clark, Options in Training

 

“Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” – Biz Stone, co-founder of Twitter.

 

Download the Wolf Printing catalogue here.

Contact Sheila at info@wolfprinting.co.za

 

Business Details:

Wolf Printing

Windham Ave, Hillary, Durban, 4024

Phone: 031 – 463 3801

Cell: 071 006 3100

www.wolfprinting.co.za

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